Product – This is the first step of the marketing mix.The marketing mix is also known as the four p’s, and is as follows. The marketing mix consists of four different factors which businesses need to get right in order to successfully sell their goods and services.
One of the fundamental principles of marketing is the marketing mix. Principles of Marketing – The Marketing Mix This is essential for companies operating in the free market as success depends upon identifying and retaining customers in order to remain profitable and ensure business growth. Knowing who uses a given product or service is essential to determining what that consumer wants and how to get it to them. First, a target consumer of a particular product or service must be identified. The principles of marketing follow a logical sequence. Marketing is the aspect of business which is most consumer focused as all of the principles of marketing relate directly to the consumer. Marketing is the process by which producers of goods and services aim to find out where a demand exists for certain services and products and then find solutions to those needs as well as the way to make consumers aware of the solutions.
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